In terms of special events the theater has been known for in prior years, like Madtown Horror Film Fest, Thorson says staff is again open to hosting when it’s appropriate. Then we have a deep sanitizing sprayer that we use at night to sanitize the whole auditorium,” Thorson says. “We can sort of see where people are sitting and sanitize the seats, as well as frequently touched surfaces. Since most of the first-run theaters in the area were remodeled around 2015 to offer “luxury” recliners, many auditoriums only contain 35 to 50 seats that are typically arranged in pairs.Īdditionally, as observed on Silver Cinemas’ reopening flyer, the theater is part of a “Cinema Safe” campaign that Thorson feels strongly about. It also has the advantage of spreading people out over its larger theaters, all of which contain at least 200 seats. That is altogether evident in its first selections after reopening.įor those concerned about event safety during these times where public health is of utmost importance, Silver Cinemas is abiding by Dane County mask mandates. It’s the mixture of indie and mainstream families, something the former Sundance Cinemas once touted, that defines this local theater’s vision. After speaking with her district manager in the last couple weeks, Thorson confirms the theater will continue its conscious effort to make such films part of regular programming. One of the theater’s biggest successes that summer was Joe Talbot’s Last Black Man In San Francisco.
#SILVER SCREEN MADISON MOVIE#
“There are times when we played an indie movie here that hadn’t played anywhere in Madison before,” Thorson says. In August of 2019, Rob Thomas of The Capital Times reported that Silver Cinemas was making an effort to bring in more independent feature films for a first run. This one is currently showing Roadrunner: A Film About Anthony Bourdain. As of the time of writing, however, they remain separate.Ī view of one of Silver Cinemas’ five theaters from the entrance.
Thorson says there are plans in the works to integrate it into Landmark Theatres’ main site for better visibility. Silver Cinemas’ website is currently under construction, so this past week’s show times were revealed via social media before being posted on the website over the weekend.
#SILVER SCREEN MADISON FULL#
However, given the Madison Silver Cinemas’ delayed reopening date, they have immediately chosen to open at full capacity every day of the week, including upcoming holidays. They didn’t want to fully open until they had some income,” Thorson says. “Some of the theaters only opened for the weekend, ’cause they weren’t sure and hadn’t been making money for a while. When eight locations in the Landmark Theaters chain (of which Silver Cinemas is a subsidiary) began to reopen again nationally late last August, management expressed concern about the viability of booking screenings the entire week and instead opted for a three-day schedule.
Ticket prices are set at $4 for either a matinee or evening screening, typically cheaper than any film available for VOD rental. Night Shyamalan’s psychological thriller Old, and phase four MCU action blockbuster, Black Widow. Next week’s lineup (from September 24 through 30) will see The Green Knight, Pig, and Boss Baby: Family Business returning with new showings of post-apocalyptic horror hit A Quiet Place Part II, M.
Don’t Breathe 2 premiered just five weeks ago, on Friday, August 13, and has one evening show per day, at 7:20 p.m. The Suicide Squad, which just hit screens (and HBO Max) six weeks ago, has three show times per day, at 1:20 p.m., 4:10 p.m., and 7:10 p.m.
That is to the benefit of spots like Silver Cinemas, which had been a desirable weekend destination, recalls General Manager Deana Thorson.Ĭritic and audience favorites of the summer that widely opened between mid-July and mid-August are now showing. But in this new frontier of theatrical distribution that emerged after last year’s lockdowns, that window seems to be shrinking. In the recent past, movies have found their way to budget or second-run theaters about three months after their initial theatrical premiere dates. Their first week’s lineup includes a varied slate of summer successes and blockbusters alike, from the dark sword and sorcery of The Green Knight, Nic Cage vehicle Pig, family CGI comedy of Boss Baby: Family Business, sobering travel documentary Roadrunner: A Film About Anthony Bourdain, the action-comedy of James Gunn’s The Suicide Squad, to exploitation thriller Don’t Breathe 2.
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